These programmes seem to be able to bring to life what otherwise might appear to be ‘dry’ academic subjects.
It raises aspirations and awareness regarding skills needed for the roles most difficult for scale-up companies to fill.
The numbers are frightening. When you start having a skills gap
measured in the millions by 2020 then you see that there’s a problem.
Professor Brian Cox
87 per cent of scale-ups said that they would be able to grow faster
if university graduates had the skills needed to meet customer demand.
 Evans, J. (2014), Brian Cox: Millions heading for skills black hole' Tech City News. Retrieved from http://techcitynews.com/2014/08/28/brian-cox-skills-gap-can-only-get-better/?utm_source=Website+and+Print+Subscribers&utm_campaign=cdd72e77cd-TWiT_AUGUST_29&utm_medium=email&utm_term=0_23276d50d0-cdd72e77cd-66761849#.VAAs0u29LCQ
 YouGov Scale-up Survey. Sept 2014. Q 13